Red Threads builds the positioning, narrative, and go-to-market systems that help premium consumer tech brands win — and grow — in the U.S.
Red Threads helps founders and growth-stage companies navigate the hardest moments — market entry, category evolution, expansion. We work across customer intelligence, strategic positioning, and go-to-market execution.
Diagnose what's actually blocking growth. Define the real problem. Prioritize the work that moves the needle — before anything else.
Build the message, story, and positioning that makes your brand legible — and irresistible — to the audience that matters most.
Build the operating rhythm, decision systems, and GTM rollout that translate sharp strategy into real market results.
We work with founders and leaders navigating moments of market entry, evolution, or expansion — particularly those building premium consumer tech brands for the U.S. market.
Our edge is the intersection: deep consumer insight, cross-border sophistication, and the ability to translate between teams, cultures, and functions. We sit founder-adjacent and think in long arcs.
Whether you're entering the U.S. for the first time or redefining how you compete, Red Threads builds the systems that make growth legible.
We keep engagements focused, senior, and close to the work that matters. No large teams, no playbook-for-hire. Just rigorous thinking, sharp output, and genuine accountability to results.
Every engagement begins with a listening-first diagnostic — understanding your business, your moment, and your actual problem before any advice is given.
We build the positioning, messaging, and go-to-market strategy — with deliverables designed to be used immediately, not filed away.
Strategy only counts if it ships. We support rollout, track signal, and build the operating rhythms that sustain momentum beyond the engagement.
Red Threads was founded in 2018 to support cross-border technology innovation between the U.S. and China. What started as a bridge-building practice has evolved into something more precise: strategic clarity and credibility architecture for ambitious consumer tech brands.
The firm's edge is structural. We synthesize across domains — product, brand, market, and culture — and translate between teams, stakeholders, and geographies that don't always speak the same language. We bridge insight and execution.
We move between the strategic and the operational. We think in long arcs but work with urgency. And we believe the most valuable thing a firm can offer isn't a framework — it's forward motion.
Red Threads didn't just give us a strategy document — they gave us the language to talk about ourselves clearly for the first time. That clarity changed how every conversation went.
Working with Red Threads meant we finally had someone who understood both the U.S. market dynamics and what we were actually trying to build. That combination is incredibly rare.
If you're navigating a moment of market entry, repositioning, or expansion — and you want a thinking partner with real cross-border depth — we'd like to hear from you.
Engagements are selective and small. The first conversation is always direct and without obligation.
hello@redthreads.co