Clarity.Credibility.Go-to-market.

Positioning and go-to-market for premium consumer tech brands entering the U.S. market.

Strategy that comes from building, not just advising. At home in both the U.S. and China, close enough to the work to make it ship.

Practice

Positioning Narrative and messaging Consumer insight Go-to-market

Approach

Senior and embedded, close to the decisions that matter. Small engagements, built to ship. No large teams, no playbook for hire.

Founding-team executive at BloomChic, owning brand and marketing from before product-market fit to a differentiated brand past $100M.

Let's find the thread.

Engagements are selective and small, and you work directly with Ying Lu. The first conversation is direct, and without obligation.